Platforms
Four platforms. One table.
Instagram, TikTok, YouTube and X each count differently. Giga Influence searches all four at once and measures each one on its own terms, so you can compare creators fairly.
Instagram
Search Instagram creators by hashtag, audience tier and engagement rate, then judge them on dated numbers and the brands they've worked with instead of a follower count.
Instagram influencer searchTikTok
On TikTok the feed decides who sees a video, so followers say little. Search creators by niche and activity, then vet them on how their recent videos actually perform.
TikTok influencer searchYouTube
Search channels by topic, subscriber range and upload activity, then see what a typical recent upload earns, with long-form videos and Shorts kept apart.
YouTube influencer searchX
X is where founders, analysts, gamers and fans argue in public. Search by topic and audience, then check how a voice's recent posts actually land before you brief them.
X influencer search
Comparing across platforms
Fair numbers, whatever the platform.
A TikTok view and a YouTube subscriber aren't the same thing. These rules keep every comparison honest.
Medians, not averages
One viral post can't make a creator look bigger than a typical post really is.
Rounded stays rounded
Where a platform rounds a count, like 1.2M, we say so instead of inventing precision.
Unknown is a dash
Hidden likes or missing views show as unknown, never as a zero that drags a rate down.
Pick creators with confidence.
Open the preview, run a search and build your first shortlist in minutes.