TikTok influencer search
TikTok creators, judged on views.
On TikTok the feed decides who sees a video, so followers say little. Search creators by niche and activity, then vet them on how their recent videos actually perform.
What TikTok is good for
Briefs that suit TikTok creators.
Launch moments
Creators who post often and whose videos travel beyond their own followers.
UGC and trials
Smaller creators with honest, repeatable formats a brand can brief quickly.
Trends and sounds
Accounts active in the last few days, so a brief lands while a trend is still moving.
What we read
What TikTok shows, and what we do with it.
Only what TikTok shows publicly, each figure stored with the date we observed it.
- Followers
- TikTok rounds large counts; we mark them as rounded
- Views
- On every video, the core of the TikTok metrics
- Likes, comments, shares
- Per video, where TikTok shows them
- Posting rhythm
- Videos per week across the sample
- Sponsorship
- Paid-partnership labels and #ad disclosures
- Bio
- The bio and links, as the creator wrote them
How we measure engagement on TikTok
Engagement by views comes first.
A TikTok video can reach ten times a creator's followers, or a tenth. So we lead with median views and engagement by views on mature videos, and still show the by-followers rate for comparison.
Searches teams run
Find TikTok creators the way you'd brief them.
A topic or a hashtag, then the filters that matter for the brief: audience tier, engagement rate, recent activity and whether they work with brands.
- #gymtok · nano · active in 30 days
- #booktok · 3%+ engagement
- budget travel · 10K–100K
- home cooking · works with brands
Handled for you on TikTok
- One viral video skews averages; medians don't
- Brand-new videos are left out until their numbers settle
- Rounded follower counts are labelled as rounded
Why median views instead of average?
What's a mature video?
Do you include TikTok LIVE?
Other platforms
- InstagramSearch Instagram creators by hashtag, audience tier and engagement rate, then judge them on dated numbers and the brands they've worked with instead of a follower count.
- YouTubeSearch channels by topic, subscriber range and upload activity, then see what a typical recent upload earns, with long-form videos and Shorts kept apart.
- XX is where founders, analysts, gamers and fans argue in public. Search by topic and audience, then check how a voice's recent posts actually land before you brief them.
Find your next TikTok creator.
Search TikTok and the other three platforms in one table. Free to start.