Vet
Evidence, not vanity metrics.
Open a creator's profile and you get one scrolling page: the numbers that predict how a brief will land, the posts behind them and the brands they've worked with. Each number shows what it means and what it's based on.
| Metric | Value | Sample | Gap |
|---|---|---|---|
| Engagement rate | 6.0% | 30 posts | — |
| Median likes | 2.8K | 30 posts | — |
| Median comments | 91 | 30 posts | — |
| Posts per week | 0.9 | 11 posts | — |
| Partnership share | 9.1% | 11 posts | — |
| Audience demographics | — | Not measured, so not shown | |
The metrics
The numbers that matter, defined.
Medians rather than averages, and settled posts rather than brand-new ones, so one viral hit or a post that's still climbing doesn't skew a rate.
- 01
Engagement rate
The median of likes plus comments, divided by followers, over up to 30 recent posts that have settled.
- 02
Median likes
The middle like count across the sample. Posts that hide their likes are left out.
- 03
Median comments
The middle comment count, a better sign of a real audience than likes alone.
- 04
Posts per week
How often the creator posts, over the last 90 days, so a brief fits their rhythm.
- 05
Content mix
The share of Reels, carousels and single photos.
- 06
Partnership share
The share of recent posts that carry the paid-partnership label or are collabs with another account.
- 07
Follower growth
How followers changed over 30 and 90 days, from the follower counts we've kept.
One page per creator
Read it top to bottom.
No tabs. The headline numbers, top hashtags, posts, collaborations and growth sit on one scrolling page.
Posts that show the work
The 10 most popular posts and the latest 10 partnership posts, each linking to the original post.
Collaboration activity
Every brand and creator they worked with in the last 12 months, paid or collab, with a timeline of the posts.
A printable report
The same page in a print layout, dated, for the deck or the client.
The basis on every number
Never a number without its working.
Next to every value, a profile page shows its working, so you can defend a pick to a client.
Definition
What the metric means, in one plain sentence.
Sample size
How many posts it's based on, so a small sample is obvious.
Gap
Why a value is missing or weak, when it is. A dash, never a zero.
Data as of
The date the numbers describe, on the page and on the printed report.
What we don't do yet
Honest about the gaps.
We only show what we can measure from public posts. These aren't in a profile today.
- Audience demographics, such as age, gender or country
- Fake-follower or audience-quality scores
- Private figures like watch time, reach or saves
- Instagram views, which Instagram doesn't show us
- Stories, LIVE streams and Spaces
One view, the whole profile.
Opening a creator's profile uses one profile view, and everything on the page comes with it at no extra charge. Search results and cards never use a view. Your workspace keeps the creator for good, so anyone in it reopens the page and prints the report free.
How allowances workHow fresh is it?
What's in a full profile?
What uses a profile view?
Why do some metrics show a dash?
Pick creators with confidence.
Open the preview, run a search and build your first shortlist in minutes.