Who we are
Giga Influence is an influencer database for agencies and brands. It helps them find creators, look at their public activity and keep shortlists for each brand they work on. The catalog covers Instagram today; TikTok, YouTube and X are planned. This policy covers gigainfluence.com and the Giga Influence app.
It’s about two groups of people: customers, who sign in and use the app, and creators, whose public profiles appear in the catalog but who don’t use the service. “We” means Giga Influence. You can reach us at contact@gigainfluence.com.
The short version
- For customers we hold an email address, the workspaces you belong to and the work you do in them.
- For creators we hold public profile information, their public posts from about the last year, figures we compute from them, and copies of the profile photo and the post images we show. Nothing that isn’t publicly visible.
- We don’t sell personal data, show ads or use analytics or tracking tools. The only cookies keep you signed in.
- Anyone, customer or creator, can ask to see, correct or remove what we hold about them by writing to contact@gigainfluence.com.
What we collect from customers
Your account
Your email address. There are no passwords: you sign in with a 6-digit code we email to you, which expires after 10 minutes and works once. Sign-in runs on our own self-hosted sign-in service.
Your workspaces
- Each workspace’s name, whether it’s an agency or a brand, and its brands.
- Its members: their email address, role and which brands they can see. Other members of a workspace can see who belongs to it.
- Invites: the invited email address, role and expiry. We keep only a fingerprint (hash) of the invite link, never the link itself.
Your work
- The searches you run, including the words and filters you use, and the results they returned. We keep these as the workspace’s search history.
- Lists, and who added each creator and when.
- The creators your workspace views, who viewed each one first and when, and how much of the workspace’s allowances your searches and profile views use.
Activity log
A log of actions in each workspace: who did what, to which item, and when. It doesn’t record message text or contact details.
Technical logs
Our own database doesn’t store IP addresses, and our app servers don’t log them. Our sign-in service and hosting providers may log IP addresses and request details for security and to keep the service running.
Creators in the catalog
This section is for creators: people whose public profiles may appear in Giga Influence even though they haven’t signed up. Appearing in the catalog doesn’t mean you’ve joined Giga Influence, endorsed anyone or agreed to work with anyone.
What a creator record holds
Only information that is publicly visible on a creator’s Instagram profile and posts:
- The platform’s account ID, handle, display name, bio, profile link, profile photo, the account category the platform shows, and whether it’s verified.
- Follower, following and post counts, and a history of the follower count over time.
- Public posts from about the last 12 months (up to 480): the link, caption and hashtags, the format, when it was posted, its likes, comments and views, whether it carries the paid-partnership label, and the accounts it names as collaborators, sponsors, tags or mentions. We keep each time we read a post, so its likes, comments and views have a history too.
- Figures computed from those posts, such as engagement rate, median likes, posting frequency, follower growth and how often posts are partnerships, and which accounts the creator has partnered with.
- Up to five broad content categories, such as Travel or Beauty & skincare, each with a share. An AI model assigns them from the creator’s public bio, hashtags and, when there are few hashtags, a few captions.
- When each figure was observed.
For accounts a creator has partnered with, often brands, we hold the same basic profile information (handle, name, photo, category and follower count) so the creator’s page can show who they worked with.
Platform image links expire, so we keep our own copy of each profile photo and of the cover image of each post we show. We don’t copy videos or the other images in a post, and we don’t hold private messages, contact details or anything that isn’t publicly visible.
Where it comes from
Giga Influence collects it with its own offline data pipeline from publicly visible Instagram profiles and posts, in some cases through third-party services that fetch public pages for us. We don’t buy creator data from data brokers.
Why we hold it
So agencies and brands can discover creators, assess their public activity and shortlist them for marketing work. A creator’s page turns their public posts into figures such as engagement rate and median likes, and shows their popular posts, the brands they’ve worked with and the topics they post about. Where data-protection law asks for a legal basis, we rely on our legitimate interest, and our customers’, in influencer discovery, and we keep each record to what that needs.
Who sees it
Signed-in customers of Giga Influence. They can add creators to lists, open full creator pages, print them as reports and export results to CSV. We don’t contact creators, and we don’t publish the catalog.
Ask us to show, correct or remove your record
If you’re a creator, you can ask us for a copy of what we hold about you, ask us to correct it, ask us to remove it, or object to us holding it. Write to contact@gigainfluence.com and include:
- the platform and your handle, or a link to your profile;
- what you’d like us to do.
We may ask you to show that the account is yours, for example by writing from the email address on the profile or by adding a short code to your bio for a day. We aim to reply within 30 days.
When we remove a record we delete your profile, posts and their history, figures and image copies, and you stop appearing in search, lists and creator pages, including as a partner on other creators’ pages. To stop the record coming back the next time the catalog is refreshed, we keep your account ID and the fact that you asked. We can’t change copies a customer exported or printed before the removal.
How we use customer data
- To run your account, sign you in and send your sign-in codes.
- To run your workspaces: members, roles, brand access, searches, lists, profile views and the allowances.
- To keep the service secure, enforce our Terms, and help you when you ask.
- To find and fix failures and keep the service reliable.
We don’t sell personal data and we don’t show ads. We don’t send marketing email.
Security
Data travels to and from us over TLS, and the database accepts only encrypted connections. Our services use separate database roles that can each reach only what they need, and network rules limit which services can talk to each other. Backups are encrypted. Invite links are stored only as a hash. No system is perfectly secure; if you find a problem, please tell us at contact@gigainfluence.com.
How long we keep it
We keep customer data while your account and workspaces exist. When a member is removed from a workspace, their access ends, but the workspace keeps a record of their membership and the activity log, so its history stays complete.
There’s no self-serve deletion or export yet. To have your account deleted or to get a copy of your data, write to contact@gigainfluence.com.
We keep a creator’s record, posts and their history, and follower history while they’re in the catalog, and refresh them as the catalog is updated. Our offline pipeline keeps its copy of the posts compressed on our own machines, under the same rules. Figures are recomputed at each refresh. When a creator asks, we delete their record as described above.
The database is backed up to encrypted storage at Hetzner in Germany: a full backup every week and the changes every day. We keep the last seven full backups, about seven weeks. Deleted data leaves the backups as they roll off.
International transfers
Our servers and database are in Germany. Sign-in emails are sent through Amazon SES in the United States, Vercel and Cloudflare operate worldwide, and our offline data pipeline and the services it uses may process creator data outside Germany, so some data is processed outside the country where you live.
Your rights
Customers can ask us to show the data we hold about them, correct it, delete it or send them a copy, and can object to how we use it. Creators can do the same; see the creator section above.
Write to contact@gigainfluence.com. We may need to confirm the request comes from you, and we aim to reply within 30 days. Depending on where you live, local law may give you further rights, including complaining to your data-protection authority.
Children
Giga Influence is a business tool and isn’t meant for children. Customers must be adults acting for an agency or brand.
Changes to this policy
When this policy changes we’ll update the date at the top. If a change affects how we use your data, we’ll tell customers by email or in the app.
Contact
Questions about privacy? Write to us at contact@gigainfluence.com.