Instagram influencer search
Instagram creators, vetted on evidence.
Search Instagram creators by hashtag, audience tier and engagement rate, then judge them on dated numbers and the brands they've worked with instead of a follower count.
What Instagram is good for
Briefs that suit Instagram creators.
Product seeding
Beauty, fashion, food and home creators whose feeds already look like your product belongs in them.
Niche campaigns
Creators who use your hashtags, such as #veganbaking, found by exact match.
Partnership checks
Creators who already work with brands, and the brands they've worked with in the last 12 months.
What we read
What Instagram shows, and what we do with it.
Only what Instagram shows publicly, each figure stored with the date we observed it.
- Followers
- As shown on the profile, with 30- and 90-day growth and the date we saw it
- Formats
- The share of Reels, single images and carousels
- Likes and comments
- Per post, where the creator hasn't hidden likes
- Partnerships
- Posts with the paid-partnership label, and collabs with other accounts
- Collaboration activity
- Every brand and creator they worked with in 12 months, post by post
- Hashtags
- Every hashtag they used in 12 months, with post counts
How we measure engagement on Instagram
One rate, with its sample shown.
Engagement rate is the median of likes plus comments, divided by followers, over up to 30 recent posts. Those posts are at least 3 days old, not pinned and show their likes. Reels, photos and carousels are judged the same way, and the page says how many posts each figure rests on.
Searches teams run
Find Instagram creators the way you'd brief them.
A topic or a hashtag, then the filters that matter for the brief: audience tier, engagement rate, recent activity and whether they work with brands.
- #skincare · micro
- #austinfood · active in 30 days
- #sustainablefashion · works with brands
- #homestyling · 50K–250K followers
Handled for you on Instagram
- Posts that hide their likes are left out of the sample
- Paid partnerships and collabs are flagged post by post
- Followers alone don't predict reach; check engagement rate
Do you include Instagram Stories?
What if a creator hides their likes?
Can I search only Instagram?
Other platforms
- TikTokOn TikTok the feed decides who sees a video, so followers say little. Search creators by niche and activity, then vet them on how their recent videos actually perform.
- YouTubeSearch channels by topic, subscriber range and upload activity, then see what a typical recent upload earns, with long-form videos and Shorts kept apart.
- XX is where founders, analysts, gamers and fans argue in public. Search by topic and audience, then check how a voice's recent posts actually land before you brief them.
Find your next Instagram creator.
Search Instagram and the other three platforms in one table. Free to start.